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The Brief
A global platform
No stops us from enjoying biking. Too wet. Too far. Too hard. So with the kit to back up the promise, we took no away.
Aye Y'can is the new brand platform for Endura, built for a global audience (we had a big push into the US), retaining our heritage and personality. The Tov, art direction, all were new and set the stage for launches throughout the years ahead.
Role
Creative Director
Agency
PENTLAND CREATIVE STUDIO
AWARDS
Transform Awards Gold: Tone Of Voice
The Brief
A global platform
No stops us from enjoying biking. Too wet. Too far. Too hard. So with the kit to back up the promise, we took no away.
Aye Y'can is the new brand platform for Endura, built for a global audience (we had a big push into the US), retaining our heritage and personality. The Tov, art direction, all were new and set the stage for launches throughout the years ahead.
Role
Creative Director
Agency
PENTLAND CREATIVE STUDIO
AWARDS
Transform Awards Gold: Tone Of Voice
The Brief
A global platform
No stops us from enjoying biking. Too wet. Too far. Too hard. So with the kit to back up the promise, we took no away.
Aye Y'can is the new brand platform for Endura, built for a global audience (we had a big push into the US), retaining our heritage and personality. The Tov, art direction, all were new and set the stage for launches throughout the years ahead.
Role
Creative Director
Agency
PENTLAND CREATIVE STUDIO
AWARDS
Transform Awards Gold: Tone Of Voice
brand platform
Along with print, retail and social, the films launched the platform with the AW24 Collection
brand platform
Along with print, retail and social, the films launched the platform with the AW24 Collection
brand platform
Along with print, retail and social, the films launched the platform with the AW24 Collection
brand platform
The campaign was supported by a comprehensive toolkit and social
brand platform
The campaign was supported by a comprehensive toolkit and social
brand platform
The campaign was supported by a comprehensive toolkit and social
RESULTS
42% YOY increase in DTC revenue
RESULTS
42% YOY increase in DTC revenue
RESULTS
42% YOY increase in DTC revenue
RESULTS
26% increase in average selling price across all SKUs.
RESULTS
26% increase in average selling price across all SKUs.
RESULTS
26% increase in average selling price across all SKUs.
