Menu
Menu
The Brief
Look good in the pub
Does anyone feel comfortable in lycra when not on their bike? The design team created our first lifestyle collection to solve this. We created a new art direction to launch it, with authentic places and authentic people.
Role
Creative Director
Agency
PENTLAND CREATIVE STUDIO
The Brief
Look good in the pub
Does anyone feel comfortable in lycra when not on their bike? The design team created our first lifestyle collection to solve this. We created a new art direction to launch it, with authentic places and authentic people.
Role
Creative Director
Agency
PENTLAND CREATIVE STUDIO
The Brief
Look good in the pub
Does anyone feel comfortable in lycra when not on their bike? The design team created our first lifestyle collection to solve this. We created a new art direction to launch it, with authentic places and authentic people.
Role
Creative Director
Agency
PENTLAND CREATIVE STUDIO
shot on location
Shot on location in Glasgow, it was the first lifestyle shoot for the brand setting the tone for future work
shot on location
Shot on location in Glasgow, it was the first lifestyle shoot for the brand setting the tone for future work
shot on location
Shot on location in Glasgow, it was the first lifestyle shoot for the brand setting the tone for future work
