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The Brief
Make every move count
Yes it's a DTC refresh, on an existing platform. But it was the beginning of a new way for the brand to look at digital, and the results speak for themselves.
From a digital team I built, came a process that touched every part part of the business to improve every part of the consumer experience.
Role
Creative Director
Agency
PENTLAND CREATIVE STUDIO
The Brief
Make every move count
Yes it's a DTC refresh, on an existing platform. But it was the beginning of a new way for the brand to look at digital, and the results speak for themselves.
From a digital team I built, came a process that touched every part part of the business to improve every part of the consumer experience.
Role
Creative Director
Agency
PENTLAND CREATIVE STUDIO
The Brief
Make every move count
Yes it's a DTC refresh, on an existing platform. But it was the beginning of a new way for the brand to look at digital, and the results speak for themselves.
From a digital team I built, came a process that touched every part part of the business to improve every part of the consumer experience.
Role
Creative Director
Agency
PENTLAND CREATIVE STUDIO
The Brief
"The painful truth – we are seen as old fashioned, masculine, and boring"
The Brief
"The painful truth – we are seen as old fashioned, masculine, and boring"
The Brief
"The painful truth – we are seen as old fashioned, masculine, and boring"
big wins
So we did some research, took everything apart, and built it back up again
big wins
So we did some research, took everything apart, and built it back up again
big wins
So we did some research, took everything apart, and built it back up again
big wins
+42% YOY revenue
+26% average selling price
Uplift in positive brand sentiment among women
big wins
+42% YOY revenue
+26% average selling price
Uplift in positive brand sentiment among women
big wins
+42% YOY revenue
+26% average selling price
Uplift in positive brand sentiment among women
