The Brief

What does it take?

Olympic swimmers are normally portrayed as machines. To stand out from everyone else during the Olympics and appeal to swimmers, we launched the mini social documentary series Great Lengths.

Shot in the US, China, Oz, and Europe, gathering stories of human endeavour, pain, joy and gold.





Role

Creative Director

Agency

PENTLAND CREATIVE STUDIO

Credits

Content & Creative Team

The Brief

What does it take?

Olympic swimmers are normally portrayed as machines. To stand out from everyone else during the Olympics and appeal to swimmers, we launched the mini social documentary series Great Lengths.

Shot in the US, China, Oz, and Europe, gathering stories of human endeavour, pain, joy and gold.





Role

Creative Director

Agency

PENTLAND CREATIVE STUDIO

Credits

Content & Creative Team

The Brief

What does it take?

Olympic swimmers are normally portrayed as machines. To stand out from everyone else during the Olympics and appeal to swimmers, we launched the mini social documentary series Great Lengths.

Shot in the US, China, Oz, and Europe, gathering stories of human endeavour, pain, joy and gold.





Role

Creative Director

Agency

PENTLAND CREATIVE STUDIO

Credits

Content & Creative Team

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