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The Brief
So we made it simple
E.on couldn’t win on price but they could differentiate with service. So we created a utility that simplifies the bit everyone hates – finding the best tariff – making the whole process transparent, simple and easy to understand. We let people know about it with a campaign of time and location based ads.
Role
ACD & Art Director
Agency
LBi LONDON
The Brief
So we made it simple
E.on couldn’t win on price but they could differentiate with service. So we created a utility that simplifies the bit everyone hates – finding the best tariff – making the whole process transparent, simple and easy to understand. We let people know about it with a campaign of time and location based ads.
Role
ACD & Art Director
Agency
LBi LONDON
The Brief
So we made it simple
E.on couldn’t win on price but they could differentiate with service. So we created a utility that simplifies the bit everyone hates – finding the best tariff – making the whole process transparent, simple and easy to understand. We let people know about it with a campaign of time and location based ads.
Role
ACD & Art Director
Agency
LBi LONDON
Results
Sites visits up 31%
60k new customers
70% completion
Marginal call increase.
Results
Sites visits up 31%
60k new customers
70% completion
Marginal call increase.
