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The Brief
One that changed a business
BT Global Services delivers 40% of BT's revenue. Half of the biggest companies on the planet run on their networks. But the tools given to their customers were woeful, in the end losing BTGS multi-million pound contracts.
In the space of a year we created differentiation in the market and added a genuinely palpable energy to the business.
Not bad for an interface.
Role
Creative Director
Agency
LBi LONDON
The Brief
One that changed a business
BT Global Services delivers 40% of BT's revenue. Half of the biggest companies on the planet run on their networks. But the tools given to their customers were woeful, in the end losing BTGS multi-million pound contracts.
In the space of a year we created differentiation in the market and added a genuinely palpable energy to the business.
Not bad for an interface.
Role
Creative Director
Agency
LBi LONDON
The Brief
One that changed a business
BT Global Services delivers 40% of BT's revenue. Half of the biggest companies on the planet run on their networks. But the tools given to their customers were woeful, in the end losing BTGS multi-million pound contracts.
In the space of a year we created differentiation in the market and added a genuinely palpable energy to the business.
Not bad for an interface.
Role
Creative Director
Agency
LBi LONDON
RESULTS
Withing the first year alone the work generated a profit of £64m
RESULTS
Withing the first year alone the work generated a profit of £64m
RESULTS
Withing the first year alone the work generated a profit of £64m
RESULTS
We took BT Global Services from the bottom of Gartner ratings to the very top and 'one to watch'
RESULTS
We took BT Global Services from the bottom of Gartner ratings to the very top and 'one to watch'
RESULTS
We took BT Global Services from the bottom of Gartner ratings to the very top and 'one to watch'
