
The Brief
One phone. Two Leica Lenses
The Huawei P9 had something to prove. With two Leica engineered lenses dedicated to both colour and black & white. It was a genuinely powerful tool for photographers.
So we pitted two influential photographers against each other for one weekend, live at the Edinburgh Fringe Festival.
One shooting colour, one black and white for the ultimate #DualLensDuel
Role
Creative Director
Agency
GLUE ISOBAR

The Brief
One phone. Two Leica Lenses
The Huawei P9 had something to prove. With two Leica engineered lenses dedicated to both colour and black & white. It was a genuinely powerful tool for photographers.
So we pitted two influential photographers against each other for one weekend, live at the Edinburgh Fringe Festival.
One shooting colour, one black and white for the ultimate #DualLensDuel
Role
Creative Director
Agency
GLUE ISOBAR

The Brief
One phone. Two Leica Lenses
The Huawei P9 had something to prove. With two Leica engineered lenses dedicated to both colour and black & white. It was a genuinely powerful tool for photographers.
So we pitted two influential photographers against each other for one weekend, live at the Edinburgh Fringe Festival.
One shooting colour, one black and white for the ultimate #DualLensDuel
Role
Creative Director
Agency
GLUE ISOBAR




Broadcast live
The duel was broadcast live on Instagram and promoted across Edinburgh during the festival
Broadcast live
The duel was broadcast live on Instagram and promoted across Edinburgh during the festival
Broadcast live
The duel was broadcast live on Instagram and promoted across Edinburgh during the festival














































