The Brief

One phone. Two Leica Lenses

The Huawei P9 had something to prove. With two Leica engineered lenses dedicated to both colour and black & white. It was a genuinely powerful tool for photographers.

So we pitted two influential photographers against each other for one weekend, live at the Edinburgh Fringe Festival.

One shooting colour, one black and white for the ultimate #DualLensDuel

Role

Creative Director

Agency

GLUE ISOBAR

The Brief

One phone. Two Leica Lenses

The Huawei P9 had something to prove. With two Leica engineered lenses dedicated to both colour and black & white. It was a genuinely powerful tool for photographers.

So we pitted two influential photographers against each other for one weekend, live at the Edinburgh Fringe Festival.

One shooting colour, one black and white for the ultimate #DualLensDuel

Role

Creative Director

Agency

GLUE ISOBAR

The Brief

One phone. Two Leica Lenses

The Huawei P9 had something to prove. With two Leica engineered lenses dedicated to both colour and black & white. It was a genuinely powerful tool for photographers.

So we pitted two influential photographers against each other for one weekend, live at the Edinburgh Fringe Festival.

One shooting colour, one black and white for the ultimate #DualLensDuel

Role

Creative Director

Agency

GLUE ISOBAR

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Broadcast live

The duel was broadcast live on Instagram and promoted across Edinburgh during the festival

Broadcast live

The duel was broadcast live on Instagram and promoted across Edinburgh during the festival

Broadcast live

The duel was broadcast live on Instagram and promoted across Edinburgh during the festival

Or how about some...

Or how about some...

Or how about some...