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The Brief
The force is strong with this thumb
With mobile gaming anyone's thumbs can be the saviour of a galaxy or conqueror of kingdoms. The problem was mobile gamers tended to get hooked on one favourite game. Our job was to get them to try something new with Google Play Games Month – four weeks of deals on the top titles.
We created limited edition sets of 3D printed 'Thumb Hats' inspired by the titles on offer, and sent them to the top game reviewers across Europe.
Role
Creative Director
Agency
GLUE ISOBAR
Credits
Creative: Andy &
Design:
The Brief
The force is strong with this thumb
With mobile gaming anyone's thumbs can be the saviour of a galaxy or conqueror of kingdoms. The problem was mobile gamers tended to get hooked on one favourite game. Our job was to get them to try something new with Google Play Games Month – four weeks of deals on the top titles.
We created limited edition sets of 3D printed 'Thumb Hats' inspired by the titles on offer, and sent them to the top game reviewers across Europe.
Role
Creative Director
Agency
GLUE ISOBAR
Credits
Creative: Andy &
Design:
The Brief
The force is strong with this thumb
With mobile gaming anyone's thumbs can be the saviour of a galaxy or conqueror of kingdoms. The problem was mobile gamers tended to get hooked on one favourite game. Our job was to get them to try something new with Google Play Games Month – four weeks of deals on the top titles.
We created limited edition sets of 3D printed 'Thumb Hats' inspired by the titles on offer, and sent them to the top game reviewers across Europe.
Role
Creative Director
Agency
GLUE ISOBAR
Credits
Creative: Andy &
Design:
RESULTS
4 million views
+300k downloads
30% increase in revenue
"Best in class creative"
(Head of Google Creative EMEA)
RESULTS
4 million views
+300k downloads
30% increase in revenue
"Best in class creative"
(Head of Google Creative EMEA)
RESULTS
4 million views
+300k downloads
30% increase in revenue
"Best in class creative"
(Head of Google Creative EMEA)
