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The Brief
Adventurers? Unwinders?
After reaching saturation with young couples, Airbnb wanted to attract a new customer – families. But with stiff competition and no real differentiation the first job was to persuade parents that Airbnb offered everything their family needed. We did this with one simple question.
Role
Creative Director
Agency
GLUE ISOBAR
The Brief
Adventurers? Unwinders?
After reaching saturation with young couples, Airbnb wanted to attract a new customer – families. But with stiff competition and no real differentiation the first job was to persuade parents that Airbnb offered everything their family needed. We did this with one simple question.
Role
Creative Director
Agency
GLUE ISOBAR
The Brief
Adventurers? Unwinders?
After reaching saturation with young couples, Airbnb wanted to attract a new customer – families. But with stiff competition and no real differentiation the first job was to persuade parents that Airbnb offered everything their family needed. We did this with one simple question.
Role
Creative Director
Agency
GLUE ISOBAR
RESULTS
387,000 people took part
87% completed
15% shared
24% earned interactions
RESULTS
387,000 people took part
87% completed
15% shared
24% earned interactions
RESULTS
387,000 people took part
87% completed
15% shared
24% earned interactions
retargetting
We then retargetted families with trips to match their type
retargetting
We then retargetted families with trips to match their type
retargetting
We then retargetted families with trips to match their type
